The Keystone Family Foundation

Four Companies.
One Foundation.

We own and operate businesses across real estate, technology, and hospitality. We advise select operators and give to causes we believe in.

4 Portfolio Companies
6 Nations of Operation
$1M+ Directed to Charitable Causes
100+ Families Assisted Annually
3 Active Advisory Clients
KHB KashHomeBuyers SH Settl Home NWT NexWorld Tech CKB Commercial Kash Buyers
Portfolio

Our Companies

Each company operates independently under its own leadership. The Foundation holds ownership and sets the standards each brand is expected to meet.

Residential Real Estate

KashHomeBuyers

kashhomebuyers.com

Residential real estate acquisitions. We purchase homes directly from homeowners — any condition, any situation — with straightforward offers and no commissions.

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Hospitality & Short-Term Rentals

Settl Home

settlhome.com

Short-term rental management and hospitality. We manage properties for owners who want professional operations without the day-to-day overhead.

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Technology & AI

NexWorld Tech

nexworldtech.com

Software, automation, and AI systems for businesses. We build custom technology that handles the operational work most companies are still doing by hand.

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Commercial Real Estate

Commercial Kash Buyers

commercialkashbuyers.com

Commercial real estate acquisitions. Office, retail, industrial, and mixed-use assets — purchased with the same speed and directness as our residential operations.

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About

The Foundation

The Keystone Family Foundation is a private family foundation based in North America. We own and operate four companies, provide advisory services to a small number of businesses each year, and make charitable contributions to causes our family cares about.

We are operators. Every person in leadership has run something — managed properties, built software, closed deals, hired and fired, made payroll. Our advisory work and the standards we hold our companies to come from that experience, not theory.

We don't take outside investment and we don't answer to a board. Decisions are made by family leadership and we take responsibility for them.

2020 Founded
4 Companies
6 Countries
"We'd rather do less and do it well than spread ourselves thin chasing every opportunity."
  • Operator-led, family-owned
  • Decisions made in-house
  • No outside capital or investors
  • Accountable to the people we work with
Presence

Where We Operate

The Foundation and its companies operate across six countries, spanning real estate markets, technology, and charitable partnerships.

🇺🇸 United States Primary market. Real estate acquisitions, technology, hospitality.
🇨🇦 Canada Advisory services and real estate.
🇵🇹 Portugal Hospitality and property management.
🇧🇬 Bulgaria Technology development and operations.
🇵🇰 Pakistan Technology and charitable partnerships.
🌍 Expanding Active review of markets in Africa and Southeast Asia.
Advisory

We Work With a Small Number of Operators Each Year

The Foundation's advisory practice is not a consulting firm. We work alongside owners and operators who are making real decisions — on direction, hiring, capital, markets — and need a thinking partner who has done the same.

We take on a limited number of engagements. If you're not sure whether it's a fit, reach out and we'll tell you honestly.

Get in Touch

Common Questions

Who is the right fit?

Operators running at least one business who need a thinking partner — not a consultant who delivers reports. Someone making real decisions under real pressure.

What does an engagement look like?

Structured working sessions — typically monthly or bi-weekly — focused on specific decisions or priorities. No open-ended retainers.

How much does it cost?

We discuss this in the first conversation. It depends on scope and duration.

How do I apply?

Use the contact form below and select Advisory. We respond within five business days.

How many clients do you take?

A small number per year. We're selective because the work requires genuine attention — not because we're trying to seem exclusive.

Business Direction

Helping owners get clear on what they're actually building — what matters, what doesn't, and where the business should be in three years.

Expansion

New markets, new verticals, new geographies. We've done it across multiple businesses and help operators think through the realistic cost and path before committing.

Portfolio Thinking

For operators building more than one company — how to structure ownership, allocate attention, and make the portfolio stronger as a whole than the sum of its parts.

Operations & Systems

Building the internal infrastructure that holds at scale: hiring, accountability, technology, and the routines that keep things from falling apart as the business grows.

Capital Decisions

Where to put the next dollar — acquisitions, people, technology, or market entry. Straightforward conversations about risk and return without the pitch-deck theater.

Succession & Structure

How to structure a business so it doesn't depend entirely on the founder — governance, delegation, and the decisions most operators put off too long.

Giving

Where We Give

The Foundation directs a portion of its annual proceeds to causes our family has direct experience with. We give to organizations doing practical work, not ones with impressive brochures.

Who We Fund

  • Organizations with a track record of measurable outcomes
  • Programs operating in markets where the Foundation is active
  • Organizations where our capital makes a material difference
  • Groups aligned with our four giving areas
  • Leadership we can evaluate directly — not just a website

How We Evaluate

  • Outcomes over optics — what did the work actually produce
  • Accountability — who runs it and how responsible they are
  • Efficiency — how much of the budget reaches the people it's meant to
  • Fit with our giving areas — housing, entrepreneurship, education, community
  • Willingness to report back honestly, including failures

Who We Don't Fund

  • Political organizations or advocacy campaigns
  • Individual requests — we fund organizations, not individuals
  • Programs outside our geographic focus without a strong case
  • Organizations we can't visit or evaluate directly
  • Large institutions where our contribution is a rounding error

Housing

Supporting families in housing hardship — through direct assistance and partnerships with organizations that provide stable housing without unnecessary bureaucracy.

Young Entrepreneurs

We give to programs that put real resources — money, mentorship, and access — in front of young people who have the drive but not the starting point.

Education

Scholarships and skills training. We focus on programs with clear outcomes — graduates who are employed or running something, not just credentialed.

Community

Local support in the markets where our companies operate — food access, community services, and organizations that keep neighborhoods functioning.

Process

How to Apply for a Grant

We keep it simple. No 40-page applications. No three-month wait before you hear back.

01

Review the Guidelines

Read the giving guidelines above. If your organization doesn't clearly fit, don't apply — we'll decline and it wastes everyone's time.

02

Send a Letter of Inquiry

Use the contact form below. Select "Charitable Partnership." Describe what your organization does, what you're asking for, and what you'll produce with it. One page maximum.

03

We Respond Within 10 Days

If there's a fit, we'll schedule a call. If there isn't, we'll tell you directly. We don't leave organizations waiting without an answer.

04

Ongoing Reporting

Funded organizations report back to the Foundation twice per year — what the funds produced and where challenges arose. Accountability is part of every grant.

Grantees

Organizations We've Supported

Housing

Shelter First Coalition

Provides transitional housing and case management for families facing eviction across the southeastern United States. The Foundation has supported their rapid-rehousing program since 2022.

Youth Entrepreneurship

Venture Young

A youth entrepreneurship program placing capital and mentorship directly in front of high-school-age founders in low-income communities. Alumni have launched 40+ businesses.

Education

Access Bridge Scholarships

Trade and technical scholarships for first-generation students pursuing skilled trades — plumbing, electrical, HVAC, construction. Funded 60 students across three cohorts.

Transparency

Annual Giving Report

Each year we publish a straightforward account of where charitable funds went and what they produced. Request a copy below.

Request the Report
Annual Letter

2024 Letter From the Foundation

Each year, Foundation leadership publishes a letter covering what happened across our portfolio and charitable giving — what worked, what didn't, and what we're focused on going forward.

The 2024 letter covers our expansion into commercial real estate, the technology infrastructure we built across the portfolio, and an honest account of where our charitable giving fell short of what we intended.

Request the 2024 Letter
4 Portfolio companies operating at year-end
3 New advisory engagements completed
$1M+ In charitable grants distributed
3 Grantee organizations supported
Leadership

The Pereira Family

The Foundation is led by the Pereira family. Everyone in leadership has run a business, managed a team, or operated in the markets we invest in.

Saad Pereira

Founder & Chairman

🇺🇸

Saad founded the Foundation and sets the direction across all of its activities. His background is in real estate acquisition and business operations, and he remains the final word on which businesses the Foundation enters and exits.

Maxim Pereira

Chief Executive Officer

🇨🇦

Maxim runs day-to-day operations across the portfolio and leads the Foundation's advisory work. He built the technology infrastructure that runs across the Foundation's companies and oversees NexWorld Tech directly.

Antonio Pereira

Director of Acquisitions

🇵🇹

Antonio leads all real estate acquisition activity for KashHomeBuyers and Commercial Kash Buyers. He has closed deals across North America and Europe and manages the relationships that generate our off-market deal flow.

David Pereira

Director of Philanthropy

🇧🇬

David oversees the Foundation's charitable giving — choosing organizations, reviewing outcomes, and making sure funds go to places doing actual work. He holds partner organizations to the same standards we hold our own companies.

Family-owned and operated — no outside investors
Annual giving report published each year
All major decisions reviewed by full leadership
Insights

From the Foundation

Occasional writing on running businesses, deploying capital, and the decisions that don't come with a clear answer.

Capital & Strategy

March 2025

Why Most Family Businesses Don't Survive the Second Generation

Seventy percent of family wealth is gone by the second generation. We looked at what the exceptions had in common — the answer has less to do with money than with how decisions were made.

Read
Real Estate

January 2025

Why We Buy Off-Market and What That Actually Takes

Institutional buyers compete on price. We compete on relationships and speed. Here's what building an off-market acquisition operation actually requires — and where most operators get it wrong.

Read
Technology

November 2024

How We Run Four Companies Without a Large Corporate Team

We built custom AI and automation across our portfolio — not because it was interesting, but because it was the only way to run four businesses without adding fifty people. What we built and why.

Read
Press

Media Inquiries

Journalists and media professionals can reach the Foundation directly for comment, background, or interview requests. We respond to press inquiries within two business days.

We are available to speak on topics related to our portfolio companies, our approach to charitable giving, and the operational model of the Foundation.

press@keystonefamilyfoundation.org

Available to Media

  • Foundation overview and background
  • Leadership bios and headshots
  • Portfolio company descriptions
  • Annual giving figures and grantee information
  • Commentary on real estate, technology, and philanthropy

The Foundation does not comment on litigation, competitor activity, or pending transactions.

Contact

Get in Touch

We hear from people interested in advisory work, charitable partnerships, and our portfolio companies. Use the form and someone from the Foundation will follow up.

Headquarters
North America — United States

We respond to relevant inquiries within five business days.